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- A TWIST ON TRADITIONAL TEXAS BBQ: Our special cracked pepper from India is the twist that Texas-style brisket needs—it's the ideal large grind size. For more than just brisket—apply generously to beef, lamb, or dark meat poultry. Sprinkle, DON'T RUB.
- OUR BBQ RUBS HAVE A STORY TO TELL: Why No. 28? Honoring our 28th state. These days, smoked brisket is widely considered the king of Texas BBQ—and what better way to celebrate than by honoring it with our Brisket Pepper BBQ Rub.
- APPLY BBQ RUBS & SPICES 15 MINUTES BEFORE COOKING: That's all the time it needs to work its magic. Apply generously to beef, lamb, or dark poultry—ideal for Steak Au Poivre or Tuna Au Poivre too. Throw it in your pepper grinder for everyday use.
